AI Topics: Turn social listening noise into trusted insights - SGT
|Modern brands track millions of conversations across social, news, forums, and reviews — but as volumes grow, so does the noise. Analysts spend more time filtering unrelated mentions than uncovering insights, and leaders are left wondering whether the sentiment shifts they're seeing are real or just artifacts of messy data.
This 35-minute session shows how Sprinklr's AI Topics adds a layer of contextual understanding on top of keyword-based listening, so teams start with clean data they can trust and move faster from insight to action.
What you'll learn
- Why keyword-only listening struggles to scale for enterprise brands, especially those with common names or a global footprint
- How AI Topics interprets intent and context, not just keywords, to classify every mention as relevant or not
- How cleaner data drives more accurate sentiment, sharper trend detection, and faster crisis response
- How marketing teams use AI Topics to strengthen campaign planning, competitive intelligence, and brand strategy
What this demo will cover
The live demo will show you exactly how brands operationalize AI Topics inside Sprinklr, including:
- Setting up a listening topic the way you always have — with keywords
- One-click AI generation of relevance guidelines tailored to your brand intent
- Automatic tagging of every mention as relevant or not
- Dashboards that surface only the conversations that matter
Takeaway: Move from collecting conversations to confidently acting on insights, with less manual clean-up and more time on what matters.
Why attend
If your team is spending more time refining queries than uncovering insights you can trust, AI Topics is built for you. See how leading brands are using Sprinklr to make listening smarter — without changing the way they set it up.
Register now to see AI Topics live in action.
