CMOs are under growing pressure to produce more content, across more channels, with tighter budgets and rising production costs, especially as video becomes dominant.In today’s high-cost attention economy, producing more content isn’t the answer. Marketing teams should be focusing on producing more profitable content. Without smarter reuse, faster testing, and AI-assisted continuous optimization, brands risk overspending on content that fails to drive impact. At the same time, consumer trust is shifting away from brand-generated messages toward creators, communities, and peer voices.  In this webinar, we’ll explore how AI can be optimised to reduce production inefficiencies, scale high-performing creative, and improve performance while maintaining brand control and strategic oversight. Key takeaways:<ul class="carina-rte-public-DraftStyleDefault-ul"><li>Find out how to reduce production costs through content reuse and AI-assisted creation and optimization </li><li>Increase speed of testing through AI-enabled, organic-first experimentation </li><li>Scale only high-performing creative into paid media </li><li>Discover how to shift from one-off assets to always-on, moment-led narrative storytelling </li><li>Integrate influencer and community content into brand strategy without losing brand control </li></ul>

Improving Content ROI in a High-Cost Attention Economy