A breakfast worth getting up for.
Join fellow marketing leaders in Hamburg for an engaging morning of discussion, customer insights, and networking focused on one question: How will AI agents reshape the future of marketing?
Expect bold ideas, real-world perspectives, and plenty of opportunities to exchange experiences with peers facing the same challenges and opportunities.
What’s on the Menu?
09:00–09:45
Arrival, breakfast, and networking
09:45–10:00
Welcome: Why Most Marketing Organizations Are Not Ready for Agentic AI
10:00–10:30
Keynote: The New Marketing Operating Model: How AI Agents Will Reshape Enterprise Marketing
10:30–10:50
Customer Fireside Chat: From Experimentation to Enterprise Adoption
- Where are the key operational pain points today?
- Which business processes are targeted for transformation?
- How will governance, compliance, and control be maintained?
10:50–11:00
Short Break
11:00–11:20
Demo: Agentic Marketing in Practice
11:20–11:50
Executive Roundtable: What Should Your Marketing Organization Look Like in 2028?
Meet our speakers
Anish Chadda
Vice President of Product Management - Sprinklr Social & Marketing
Sprinklr
Luis Mosteiro Fernandez
Solutions Consulting
Sprinklr
Dennis Raisch
Director of Sales
Sprinklr
