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One afternoon. Shared momentum. New possibilities.
Sprinklr Day brings together leaders from Google, Alphabet, Sprinklr, and Accenture to advance shared priorities across AI-powered customer experience, marketing intelligence, and operations. The afternoon will connect partnership progress to near-term initiatives and show how connected intelligence, governance, and orchestration can help teams move faster and create broader impact acrossAlphabet and Google.
What you’ll take away
- Build on partnership momentum: Connect recent milestones and innovations to the priorities ahead.
- Make intelligence easier to access: Explore how AI assistants connected directly to Sprinklr through Model Context Protocol (MCP) can deliver customer, competitor and campaign insights faster.
- Turn signals into action: Use customer, creator, brand, market, and operational signals to support quicker, more informed decisions.
- Strengthen marketing coordination: Improve visibility and alignment through One Marketing Calendar and Agentic Optimization initiatives.
- Explore what’s next: Connect emerging AI, customer experience, and channel capabilities to practical opportunities across the business.
Built for teams advancing customer experience across Google and Alphabet
- Leaders and teams supporting Gemini, gUP, YouTube, Brand Studio, Google Cloud, Waymo, Fiber, Alchemy, Verily, and other portfolio companies
- Marketing, customer experience, insights, social, and operations stakeholders
- Teams advancing AI, governance, orchestration, and digital engagement initiatives
Agenda
(Subject to change)
12:00 p.m.
Networking Lunch & Registration
Connect with Google, Alphabet, Sprinklr, and Accenture leaders before the program begins.
A year in review & foundations of Google's Sprinklr
12:25 p.m. – 12:30 p.m.
Welcome and Opening Remarks – 10 minutes
Set the stage for an afternoon focused on partnership progress, shared priorities, and new opportunities across Google.
12:30 p.m. – 12:40 p.m.
Google + Sprinklr: Partnership Momentum
Connect recent partnership milestones—including Google I/O, Madeby Google, Executive Watchtower, Ads Reporting & Boosting, and GCP + Sprinklr Voice of Customer for Gemini—to the priorities and opportunities ahead.
Platform Innovation
12:40 p.m. – 1:00 p.m.
New! How Google shows up across LLM platforms
Explore how teams can detect and analyze brand, customer, creator, market, and large language model signals across digital channels—then turn those insights into faster, more informed decisions with Gemini, ChatGPT, Claude, and Perplexity.
1:00 p.m. – 1:20 p.m.
Next-Gen Customer Feedback Management
Learn how teams can capture and analyze AI-driven interactive surveys, real-time dynamic questioning, automated sentiment analysis, and closed-loop feedback resolution feedback.
1:20 p.m. – 1:40 p.m.
New! Scalable Architecture via AI MCP
Unified model context protocol, automated data pipelines, cross-platform enterprise integration, and real-time governance
1:40 p.m. – 2:00 p.m.
New! Autonomous Marketing via AI Agents
Intelligent campaign generation, multi-channel execution workflows, real-time strategy optimization, and agentic task orchestration.
2:00 p.m. – 2:10 p.m.
Break
Channels | Partnerships & Integrations
2:10 p.m. –2:50 p.m.
New! Unified Marketing Channel via Sprinklr & Accenture's Partnership
2:50 p.m. – 3:10 p.m.
New! Tagging Automation with Accenture
Meta-data Tagging powered by Gemini
3:10 p.m. – 3:30 p.m.
New! Video Intelligence
Across Videos, Creators & Culture
3:30 p.m. – 3:50 p.m.
New! YouTube Posts & More
Expanding capabilities on YouTube.
3:50 p.m. – 4:00 p.m.
Q&A and Closing Remarks
Close the program with audience questions, final reflections, and a recap of key themes and next steps.
4:00 p.m. – 5:00 p.m.
Rooftop Happy Hour
Continue the conversation and connect with fellow attendees on the rooftop of the Amador Club.
Meet our experts
Shannon Stark
VP of Solutions Consulting,
Sprinklr
Kevin Anderson
Google Account Director,
Sprinklr
Naser Wafy
Principal Solutions Consultant,
Sprinklr
Joel Kretzinger
Sr. Customer Success Manager,
Sprinklr
Kunwar Singh
Director of Product Marketing,
Sprinklr
Akshay Yadav
Sr. Product Marketing Manager,
Sprinklr
Lauren Burley
Global Head of Developer and Creation Partnerships,
YouTube
Carina Sarda
Strategic Partnerships,
YouTube
Elizabeth Arnold
Sr. Video Intelligence Product Strategist,
Sprinklr
Vishal Machewad
Managing Director,
Accenture Song
Nita Wang
Growth and Business Design Sr. Manager,
Accenture
Gabe Vancea
Emerging Platform Ecosystem Lead | Marketing Customer Tech,
Accenture
Everything you need to know
Date: Thursday, October 8, 2026
Time: 12:00–4:00 p.m., followed by an optional rooftop happy hour from 4:00–5:00 p.m.
Location: Amador Club, Wine Cave, San Francisco
Format: Hybrid, with in-person and virtual participation
Audience: Stakeholders supporting Gemini, gUP, YouTube, Brand Studio, Google Cloud, Waymo, Fiber, Alchemy, Verily, and other portfolio companies
Reserve your spot and invite peers who should be part of the conversation.
Have questions? We're here to help!
Reach out to stephanie.mcneeley@sprinklr.com for more information