Three days. One collaborative vision. More value from Sprinklr.
The Disney × Sprinklr Innovation Summit is built for Disney leaders and practitioners to get more from Sprinklr today and discover what could make your work more unified, collaborative and efficient tomorrow.
Explore practical workflows, platform updates and new ideas across AI, automation, social, creative, research, insights, and measurement.
Choose the sessions that matter most to you. Join one, follow a full-day track, or mix and match across all three days.
Day 1 | All teams
Sprinklr foundations, the Disney innovation roadmap, platform personalization, learning resources and workflow automation.
Day 2 | Social Marketing, Paid Media, Creative content and DAM
Creative workflows, community engagement, Link in bio, monetization and paid adverting.
Day 3 | Research, Insights, Innovation and Analytics
LLM visibility, YouTube insights, video intelligence, governed metadata tagging and connected insight-to-action workflows.
Whether you use Sprinklr every day or want to see what’s possible, these sessions will be useful to you.
Built for teams shaping connected Disney experiences
- Social Marketing, Community Management and Audience Engagement teams
- Paid Media, Monetization and Campaign teams
- Creative Content, Digital Asset Management and Content Operations teams
- Research, Insights, Analytics and Voice of the Customer teams
- Brand, Franchise, Streaming, Studios, Parks, ESPN, ABC, Disney Store, National Geographic and Commerce stakeholders
- Innovation, Data, IT, Platform Operations and Governance teams
- Current Sprinklr users at every level of experience
- Disney team members interested in learning how Sprinklr can support their work
Get more from the tools you use every day
Every session helps Disney teams turn platform capabilities into practical ways to work smarter, faster and more collaboratively.
- Get more from Sprinklr: Discover features, resources and workflows that can make daily work faster and easier.
- Automate repeatable work: Reduce manual effort with macros, workflows, intelligent routing and rules.
- Connect creative teams and assets: Make content easier to discover, save, share, reuse and activate across Disney teams.
- Scale engagement: Prioritize high-value conversations and streamline responses across fan, guest, viewer and creator communities.
- Turn audience signals into action: Connect listening, research, cultural intelligence and performance data to decisions.
- Innovate responsibly: Explore new AI and intelligence capabilities within Disney-approved governance and technology standards.
- Work better together: Share knowledge, workflows and proven practices across teams and business units
Agenda
(Subject to change)
Day 1: Foundations and automation
Monday, September 21 | Virtual
11:00 a.m. – 11:25 a.m. PT | A year in review and the foundations of Disney’s Sprinklr
A look back atthe Disney–Sprinklr partnership, progress from the past year and what’s on the innovation roadmap ahead.
11:30 a.m. – 11:55 a.m. PT | Maximizing automation in Sprinklr today
Learn how Sprinklr can standardize repeatable work, accelerate handoffs, improve governance, and giveusersmore time to focus on higher-value work.
Day 2: Social marketing, creative content and activation
Tuesday, September 22 | Hybrid — ABC OTV AJK Conference Room and virtual
10:00 a.m. – 10:25 a.m. PT | Propelling creative content through Sprinklr with Hanna Maxfield and Maneeza Iqbal from ABC7 Los Angeles
Get more from the contentyou’ve already created — automatic saving with Sprinklr Digital Asset Management (DAM), real-time asset sharing, AI-assisted content search and image clipping.
10:30 a.m. – 10:55 a.m. PT | Community engagement at scale with with Kurt Zdancewicz and Jessica Darlison from Disney+ Perks
Learn how intelligent filtering, automation and engagement workflows help teams prioritize and route high-volume fan, guest, viewer and creator conversations while reducing repetitive work and maintainingtimely, relevant engagement across communities and brands..
11:00 a.m. – 11:25 a.m. PT | Turning Fan Engagement into Revenue
Explore how Link in Bio can turn social interest into clicks and conversions. Learn how dashboards help Disney teams trace results back to the content and journeys that drove them.
11:30 a.m. – 12:00 p.m. PT | Break and catered lunch
12:0 p.m. – 12:25 p.m. PT | Turning Creator Trust into Business Impact with Meta Partnership Ads
Operationalize creator marketing through governed, always-on programs that drive efficiency, relevance, and conversion.
12:30 p.m. – 12:55 p.m. PT | Ad Trafficking at Scale
Explore Sprinklr's newest innovations for streamlining cross-platform campaign execution .
Day 3: Research, Insights and AI
Wednesday, September 23 | Hybrid —Team Disney Building, Room 125A and virtual
10:30 a.m. – 10:55 a.m. PT | New! How Disney shows up across LLM platforms
How Disney brands, franchisesand experiences show upacross ChatGPT, Perplexity, Geminiand what that meansfor content and reputation.
11:00 a.m. – 11:25 a.m. PT | New! Transform Social Listening into Shareable Intelligence
with Sprinklr MCP Insights (model context protocol)
11:30 a.m. – 11:55 a.m. PT | New! Video intelligence across videos, creators and culture
Video-first intelligence that surfaces emerging topics, creators, and cultural moments earlier. Identify relevance sooner, for research, creative and engagement decisions.
12:00 p.m. – 12:25 p.m. PT | New! Governed metadata tagging automation with Mitchell Clements from ESPN and Nita Wang from Accenture
See how a Disney-approved generative AI process powered through Microsoft Azure can enrich content with consistent metadata and return those tags to Sprinklr from Accenture.
12:30 p.m. – 12:55 p.m. PT | Closing the loop in Sprinklr
Learn how teams can connect Research, audience signals, performance data, and cultural intelligenceto decisions and execution, creating a faster path from insight to action.
6:00 p.m. PT | Optional: One Disney. One Sprinklr Team dinner
Join Disney and Sprinklr colleaguesfor dinner, and an informal opportunity to continue conversations and build connections across teams! Details to follow.
Meet our experts
Kurt Zdancewicz
Sr Social Media Specialist,
Disney+ Perks
Mitchell Clements,
Sr. Creative Manager, Social,
ESPN
Hanna Maxfield,
Director of Digital Operations,
ABC7 Los Angeles
Maneeza Iqbal
Senior Digital Data Analyst,
ABC7 Los Angeles
Nita Wang
Growth & Business Design Sr Manager,
Accenture
Pulit Sharma
Sr. Product Manager,
Sprinklr
Sarah Stansberry
Chief Marketing Officer,
Sprinklr
Anish Chadda
VP of Product Management,
Sprinklr
Dionne Rodrigues Healy
Strategic Account Executive,
Sprinklr
Paul Woody
Solutions Consultant,
Sprinklr
Jason Pittman
Lead Managed Services,
Sprinklr
Whitney McPeek
Lead Managed Services,
Sprinklr
Sanjona Ray
Managed Services,
Sprinklr
Aditya Bhatia
Senior Product Manager,
Sprinklr
Brooke Iorio
Senior Product Manager,
Sprinklr
Chelsie Hall
Director of Product Management,
Sprinklr
Paul Woody
Solutions Consultant,
Sprinklr
Kunwar Singh
Director of Product Marketing,
Sprinklr
Everything you need to know
Dates: Monday – Wednesday, September 21 – 23, 2026
Day 1: Virtual | 11:00 a.m. – 11:55 a.m. PT
Day 2: Hybrid | 10:00 a.m. – 12:55 p.m. PT
ABC OTV, 500 Circle Seven Drive, Glendale | AJK Conference Room + Virtual
Day 3: Hybrid | 10:00 a.m. – 12:55 p.m. PT
2400 W Alameda Ave, Burbank | Team Disney Building, Room 125A + Virtual
Optional Dinner: Castaway Burbank | 6:00 p.m.
1250 East Harvard Road Burbank, CA 91501
Format: Three days of focused 25-minute sessions, including platform education, applied use cases, partner perspectives, product innovation and cross-team discussion.
Build your own summit experience
Choose the sessions that fit your role, interests, and schedule. Join one. Spend a midday day with us. Or mix and match across all three days.
Whether you’re a daily Sprinklr user or simply curious about what’s possible, you’re invited.
Have questions? We're here to help!
Reach out to stephanie.mcneeley@sprinklr.com for more information