Registration

3:00 p.m. – 6:00 p.m.
Check in and pick up your event credentials and get ready for three days of learning, networking and customer impact.
The registration desk will remain open on Tuesday for late arrivals. 

Breakfast

8:00 a.m. – 9:00 a.m.

Mainstage keynotes

9:00 a.m. – 10:30 a.m.
Sprinklr’s leadership will discuss the gap between AI promise and AI proof, what brands can do to drive real impact, and how AI is powering Sprinklr’s own product roadmap. Hear about the state-of-the-art enterprise journeys across Voice of the Customer (VoC), Marketing, and Customer Service; paired with the latest AI-powered innovations that make them possible.

• Sprinklr President & CEO presents: From Promise to Proof: AI and the Modern Customer Journey
• Sprinklr Chief Product & Corporate Strategy Officer preesnts: Reimagining CX in the Agentic Era
• Sprinklr Chief Engineering Officer presents: The New Operating Model for the Agentic Enterprise
• Accenture presents: Beyond Pilot Paralysis: Scaling AI Adoption for Real Business Impact

Break

10:30 a.m. - 11:00 a.m.
Take time to refresh. Visit our wellness lounge to enjoy health-focused experiences, relaxation moments, and return energized for the next session. 

Customer spotlights

11:00 a.m. – 12:30 p.m.
Learn directly from teams at the world’s leading brands as they share how they’re using AI to transform CX. Takeaway practical strategies and measurable outcomes across marketing, customer service, and voice of the customer(VoC) transformation. Attendees can choose any two to attend. Capacity is limited - sign up in the attendee hub. 

• Garmin presents: Elevating the Business Impact of Social and Winning with AI
• CIBC presents: Rethinking the Content Mix: Creator-Led Influence, Brand Storytelling, and the Power of One Marketing Platform
• Hilton presents: The Future of Customer Engagement: AI, Communities, and Human Trust
• Bell presents: From Customer Signals to Enterprise Action: Building a Customer-Centric Intelligence Model
• Intuit + Echostar present: You Can't Scale AI on Bad Data: Building an AI-Ready Foundation for Customer Intelligence
• AT&T + Premium Blend present: Two Hands, One Brand: How to Unify Marketing and Care Around a Single Customer Experience
• Aviva presents: From Social Listening to Strategic Marketing Intelligence: Building a Modern Insight-Driven Marketing Organization
• HP + Deloitte present: Enabling "Social First" Product Experience Insights

Lunch

12:30 p.m. – 1:30 p.m.

Strategy Labs + SUN Training Workshops

1:30 p.m. – 3:00 p.m.
Whether you are a Sprinklr user that wants to deepen your product expertise with an official training, or a leader that wants to explore new strategies and ideas with AI experts, you'll find a variety of intimate breakout sessions to choose from, tailored to your role and business priorities. These sessions repeat, and attendees can choose any two to attend. Capacity is limited - sign up in the attendee hub. 

Strategy Labs, led by our product and solution leaders, will give a detailed view on the latest AI-powered innovations and help you discover new ways to enhance your workflows, as well as new uses for the capabilities you already have. 

• Modernize Customer Service with a Unified Contact Center
• Beyond Surveys: Building a Continuous Customer Feedback Engine
• End-to-end Service Resolution with AI
• The New Rules of Brand Discovery in the Age of AI
• Agentic Marketing that Delivers ROI

SUN (Sprinklr User Network) Training Workshops enable platform users to get deeper, hands-on learnings about getting the most value out of their Sprinklr tools, including best practices that help improve business efficiency and accelerate outcomes. Training attendees will earn industry-recognized CXU accreditation badges that count toward product certification requirements, helping you advance your expertise while building credibility in the market. 

• SUN Training: Resolve Cases Faster with AI-Powered Agent Assistance​
• SUN Training: Build Safe and Effective AI Across the Platform

Break

3:00 p.m. – 3:30 p.m.
Beat that afternoon slump and recharge with a visit to our wellness lounge.  

Mainstage panels

3:30 p.m. – 5:00 p.m.
Hear from the senior leaders of leading consumer brands on their perspective of CX in the age of AI, the biggest problems they face, and how AI is helping them deliver customer impact by accelerating their ability to scale human performance with intelligent automation.

• L'Oreal + CoxHealth present: From Signals to Strategy: Reimagining Customer Engagement in the Age of AI
• Reddit presents: Trust, Risk, and Relevance: Scaling AI-Powered Customer Engagement in High-Stakes Industries
• Lenovo Presents: Winning the World's Biggest Cultural Moments: How AI is Transforming Lenovo's Business and Brand

Evening event (offsite location)

6:00 p.m. – 9:00 p.m.
Enjoying the beautiful San Diego weather and waterfront views from our evening party at TopSail. Transportation will be provided to and from the Omni.

Breakfast

8:00 a.m. – 9:00 a.m.

Mainstage panel

9:00 a.m. – 9:30 a.m.
TikTok, Reddit, Meta and LinkedIn present: Beyond the Feed: The Growing Influence of Social Media Platforms on Discovery, Trust, and Action

Customer awards

9:30 a.m. – 10:00 a.m.
Celebrate organizations redefining customer experience through innovation, leadership, and measurable business impact at the CXUnifiers Customer Awards.

Guest speaker keynote: Erik Qualman

10:00 a.m. – 10:30 a.m.
Don't miss this powerful closing session by Erik Qualman, global bestselling author and digital transformation expert, as he shares practical strategies for leading through disruption, driving customer impact, and growth in the age of AI.

Break

10:30 a.m. – 11:00 a.m.
One final opportunity to visit our wellness lounge.

Customer spotlights

11:00 a.m. – 11:40 p.m.
Join the final set of our customer spotlight sessions featuring new brands and topics. Attendees can choose one to attend. Capacity is limited - sign up in the attendee hub.

• Lenovo presents: Designing the Marketing Operating Model for Iconic Cultural Moments
• Alaska Air + Yango present: Governed and High-Performing: Building the AI Operating Model for Customer Service
• Uber + Telus present: Balancing Automation and Human Service: How Leading Organizations Decide What Should Be Automated and What Should Remain Human-Led
• Adobe presents: Building the Business Case for VoC in 2026: Connecting Customer Feedback to Revenue, Retention, and ROI

Strategy Labs + SUN training workshops

11:50 p.m. – 1:20 p.m.
Choose from a new slate of topics across multiple user trainings and strategy labs. These sessions repeat, and attendees can choose any two to attend. Capacity is limited - sign up in the attendee hub. 

Strategy Labs

• Improving CX Outcomes with Unified, AI-Powered Analytics | featuring Google Cloud
• Hidden in Plain Sight: Using Video Intelligence to Drive marketing Decisions | featuring SAMY
• Bring Sprinklr intelligence into the AI systems of your choice
• Scaling Creative ROI across Global Campaigns
• Managing the Agentic + Human Service Workforce

SUN (Sprinklr User Network) Training

• Discover Hidden Business Insights with Copilot​
• Build AI Governance That Scales Across Teams​

Lunch

1:20 p.m. – 2:20 p.m.
Enjoy one final opportunity to connect with peers, speakers, and the Sprinklr team before wrapping up CXUnifiers.