- Days33
- Hours20
- Minutes43
Customer connections matter.
Now is the time to reimagine how.
Join the discussion to understand how every interaction is elevated by unlocking human-AI collaboration to transform the customer experience — driving loyalty, productivity, and brand equity.
We go beyond roadmaps and releases. Our customer-led sessions dig into the real-world challenges leaders face — and show you how to reimagine connections by solving them differently.
Why Attend?
Innovation & Thought Leadership
Customer Stories
Networking
Agenda
12:00 p.m.
Welcome Lunch & Reception
Arrive, check in, and enjoy a casual lunch with drinks and light bites. Connect and network in a relaxed setting before the program begins..
1:15 p.m.
Welcome to Sprinklr CX Connect Munich 2026
Tobias Krauss, Director of Sales, Sprinklr
1:30 p.m.
Reimagine Connections
Customer connections matter. Discover how unlocking human-AI collaboration can elevate every interaction by transforming the customer experience; driving loyalty, productivity, and brand equity.
Karthik Suri, Chief Product and Corporate Strategy Officer, Sprinklr
2:00 p.m.
Understanding Your Brand Through Two Lenses: LLM Insights & VoC
As customer journeys increasingly span both human and AI interactions, brands need visibility into both. In this session, explore how Voice of Customer (VoC) and LLM Insights work together to reveal what customers are saying, how AI platforms are representing your brand, and where opportunities exist to strengthen perception, trust, and competitive differentiation.
Raissa Chahine, Lead Solutions Consultant, Sprinklr
2:30 p.m.
Marketing Customer Case
TBC, TBC
3:00 p.m.
Coffee & Networking Break
Grab a coffee, recharge, and connect with peers before sessions resume.
3:45 p.m.
Sunrise & Sprinklr: AI-Powered Customer Experience Transformation
Discover how Telefónica and Sprinklr are reimagining customer experience through AI-driven innovation. From transformation journey to real-world impact, explore how intelligent automation and agentic AI are shaping faster, smarter, and more connected customer interactions.
Julia Langer, Head of Platform Transformation, Sunrise Switzerland
Andjela Markovic, Platform Transformation Manager, Sunrise Switzerland
4:15 p.m.
Introduction to Breakout Sessions
Get a quick overview of your pre-selected breakout sessions, including what to expect and how to make the most of each track.
Tobias Krauss, Director of Sales, Sprinklr
4:30 p.m.
Breakout Sessions - 4 parallel tracks
01. Total Brand Resonance:
Amplifying Reach Through Modern Publishing & Advocacy
ZILL
02. A Governance Playbook:
From Chaos to Control
Raffish
03. Is Your Customer Service Ready for what's next?
An Interactive CX Transformation Workshop
CIS
04. From Customer Signals to AI Actions: Transforming CX, Contact Center & Voice of the Customer
Sprinklr
5:30 p.m.
Presenting breakout findings and closing remarks
6:00 p.m.
Join us after the event for dinner & drinks at at the Charlatan restaurant close by!
Speakers
Karthik Suri
Chief Product and Corporate Strategy Officer,
Sprinklr
Andjela Markovic
Platform Transformation Manager,
Sunrise
Julia Langer
Head of Platform Transformation,
Sunrise
Isabell Lopez Alguiar
Senior Business Consultant,
Raffish Agency
Raissa Chahine
Lead Solutions Consultant,
Sprinklr
Bharat Choudri
Director,
ZILL
Achim Menten
Director Sprinklr Practice,
CIS
Tobias Krauss
Director of Sales
Sprinklr
Partners
FAQ
What can I expect at CX Connect?
This event is designed for executives to network, gain industry insights, and engage in meaningful discussions on key business topics.
How much does attendance cost?
Attendance is completely free. The event is complimentary from Sprinklr.
How many attendees are you expecting?
We're expecting 50 attendees from marketing, CX and customer service functions.
Is there a dress code?
There is no dress code. We recommend business casual.
If I have additional questions or dietary restrictions, who should I contact?
Please contact Lena Reinders at lena.reinders@sprinklr.com.
Have questions? We're here to help!
Reach out to lena.reinders@sprinklr.com for more information