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Customer connections matter.
Now is the time to reimagine how.
You have the ambition to deliver continuous, seamless experiences across the end-to-end customer journey at scale, whatever the channel. But how do you bring together your teams, data and channels to create a unified view of the customer journey whilst understanding their motivations?
CX Connect is designed to answer this question. It’s where your peers come to understand how every interaction is elevated by unlocking human-AI collaboration to transform the customer experience, driving productivity, and brand equity.
Who is CX Connect for?
Marketing leaders: Learn how to reimagine the moment with an AI-native platform that gives you real-time customer intelligence, orchestration power, and governance across every channel — so you can accelerate growth and elevate brand impact with confidence. You’ll uncover how leading marketing teams are turning fragmented signals into actionable insights, scaling personalized experiences, and driving measurable ROI through human-AI collaboration.
CX Leaders: Learn how to reimagine intelligence by unifying signals, channels, and service operations on one AI-native platform to deliver continuous, human-centred experiences that reduce friction and build loyalty. You'll see how real-time intelligence and human-AI collaboration empower your teams to improve performance, prevent issues before they escalate, and transform CX into a measurable growth engine.
Service Leaders: Learn how to reimagine conversations by transforming fragmented support operations into connected, intelligence-driven experiences. You’ll learn how real-time insights, autonomous AI agents, and human-AI collaboration can boost agent performance, streamline operations, and deliver faster, more empathetic service that strengthens customer loyalty.
This event is for teams ready to reimagine connections by turning AI experimentation into tangible operational impact.
What can you expect at CX Connect?
Hear real-world success stories from leading brands, connect with enterprise innovators, and discover how the most customer-obsessed organizations are transforming every moment of the customer journey.
What sets CX Connect apart?
- We go beyond roadmaps and releases.
- Customer-led sessions dig into the real-world challenges leaders face — and show you how to reimagine connections by solving them differently.
- Plenty of time to network with your peers, industry experts, and thought leaders.
Why Attend?

Innovation & Thought Leadership

Customer Stories

Networking
Agenda at a Glance
08:30 a.m. - 09:30 a.m.
Registrations, Networking, Breakfast and Coffee
Catch Sprinklr in Action at Demo Station
09:30 a.m. - 09:40 a.m.
Welcome by Sprinklr:
Rich Minta, Solutions Consulting Lead - ANZ, Sprinklr
09:40 a.m. - 10:15 a.m.
Sprinklr Keynote: Reimagine Connections
Basil Botoulas, Senior Vice President of Sales (APJI), Sprinklr
10:15 a.m. - 10:45 a.m.
Customer Spotlight: CX Transformation Story
10:45 a.m. - 11:15 a.m.
Break ☕️ : Sprinklr in Action at Demo Station
11:15 p.m. - 11:45 a.m.
Panel Discussion: Beyond Buzzwords: Real CX Transformation Through Social Media
Social media continues to shape how consumers discover, engage, and connect with brands. Entire customer journeys are now converging on social, making it one of the most critical drivers of CX. This panel will explore how leading platforms like TikTok, LinkedIn, and Reddit are enabling brands to power next-generation customer experiences through social media.
11:45 a.m. - 12:15 p.m.
Sprinklr Showcase: The Future of Customer-Centric Business - AI That Understands, Decides, and Acts
AI is transforming how businesses understand, engage, and serve their customers. From Voice of the Customer insights to Agentic AI, organizations can now move beyond analysing customer signals to taking intelligent action in real time.
Join us to explore how leading companies are using AI to connect marketing, customer service, and insights teams, turning customer understanding into faster decisions, personalized experiences, and measurable business outcomes.
Discover how the next generation of AI is helping businesses not just listen to customers, but act on their needs at scale.
12:15 p.m. - 1:00 p.m.
Panel Discussion: Delivering Unified CX - Meet Your Customers Where They Are
Customer expectations are evolving rapidly, with interactions spanning digital, social, and physical touchpoints. Delivering a unified CX means ensuring consistency, empathy, and personalization across these journeys. This panel will explore how leaders across industries are meeting customers where they are, breaking silos, and embedding CX into organizational culture.
1:00 p.m. - 1:05 p.m.
Closing Remarks
1:05 p.m. - 02:30 p.m.
Networking Lunch
08:30 a.m. - 02:30 p.m.
All Day Live Demonstrations (Sprinklr in Action)
Sprinklr Agentic AI
- Elevate agent productivity with Sprinklr AI+ Co‑Pilot
- Build, deploy, and manage AI Agents to automate and contain customer conversations across channels
Customer Service Transformation
- Unify all customer interactions on Sprinklr’s Unified Customer Service Platform
- Deliver consistent, cross‑channel Service Intelligence and Analytics
- Scale efficiency with AI‑driven Quality Management and Automation
Voice of the Customer Transformation
- Combine Listening, Care, and Surveys into a unified CX view
- Detect and respond to emerging issues with proactive crisis management
- Activate real‑time brand and consumer intelligence at enterprise scale
Marketing Transformation
- Optimize performance with campaign intelligence and analytics
- Centralize and govern global content operations
- Orchestrate and execute omnichannel marketing campaigns from a single platforms (APJI), Sprinklr
Speakers

Hannah Shields
Senior Manager - Digital, Content & Social, Wesfarmers Health

Karina Miribyan
Social Lead, Red Energy

Sam Corry
Social Media and Digital Communications Manager, Snowy Hydro

Rory Clayton
Industry Lead, Financial Services, Travel & Government, TikTok

Will Sherbon
Marketing Solutions - ANZ, LinkedIn

Basil Botoulas
Senior Vice President of Sales (APJI), Sprinklr

Roger Lintzeris
National Head of Strategy and Planning, Starcom Australia

See you in Melbourne!
Metropolis Events (Aviary Room), Upper Level (UP), Southgate Precinct, Southbank Boulevard, Southbank, Melbourne, VIC 3006
Resources
How To Set Up A Social Media
Policy Guide
In this e-book, we'll walk you through all things social media policy
Powering CX Excellence with Scalable GenAI
Discover how GenAI can transform CX, enhance loyalty, and drive business success.
3 Steps to Transform Your Customer Experience with AI-Driven Insights
E-book: A practical guide to transform CX with AI
Frequently Asked Questions
What can I expect at CX Connect?
This event is designed for executives to network, gain industry insights, and engage in meaningful discussions on key business topics.
How much does attendance cost?
Attendance is completely free. The event is complimentary from Sprinklr.
How many attendees are you expecting?
We're expecting 100 attendees from the customer experience function.
Is there a dress code?
There is no dress code. We recommend business casual.
If I have additional questions or dietary restrictions, who should I contact?
Please contact Arjun Alva at arjun.alva@sprinklr.com
Social Links + Contact Info
Event SPOC contact information: arjun.alva@sprinklr.com


