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Customer connections matter.
Now is the time to reimagine how.
Join the discussion to understand how every interaction is elevated by unlocking human-AI collaboration to transform the customer experience — driving loyalty, productivity, and brand equity.
We go beyond roadmaps and releases. Our customer-led sessions dig into the real-world challenges leaders face — and show you how to reimagine connections by solving them differently.
Why Attend?

Innovation & Thought Leadership

Customer Stories

Networking
Agenda
10:00 a.m. - 10:30 a.m.
Welcoming & Registration
10:30 a.m. - 10:45 a.m.
Opening Keynote:
Reimagine Connections
Amjad Al Sabbah, Group VP META, Sprinklr
10:45 a.m. - 11:15 a.m.
AI for CX
People First: Building Better Experiences in the Age of AI
Fouad Khafaga, Sr. Solutions Consultant, Sprinklr
11:15 a.m. - 11:45 a.m.
Panel Discussion
Rethinking Customer Experience: What Do Customers Expect Today?
Moderator: Vaishnav Bansal, Sales VP, Sprinklr
11:45 a.m. - 12:00 p.m.
Coffee Break & Networking
Connect with peers, Sprinklr partners, and industry experts, and explore the live demos.
12:00 p.m. - 12:25 p.m.
Unified VoC
From Customer Signals to Connected Experiences: The Power of Unified VoC
Smriti Nanda, Senior Product Manager, Sprinklr
12:25 p.m. - 12:40 p.m.
Customer Success Story
Transforming Customer Service: Alshaya’s Digital-First Journey
Floyd Colin Sequeira, Senior Manager - Customer & Technology Alshaya Group
12:40 p.m. - 12:55 p.m.
Customer Success Story
From Fragmented to Unified: Malomatia’s Contact Center Journey
Zakaria Abu Kafyeh, Director - Contact Center, Malomatia
12:55 p.m. - 1:15 p.m.
Audience Q&A
Your questions. Our speakers. One open conversation.
1:15 p.m. - 1:45 p.m.
Customer Awards
Celebrating Customer Excellence
1:45 p.m. onwards
Lunch & Networking
Speakers

Amjad Al Sabbah
Group VP META,
Sprinklr

Fouad Khafaga
Sr. Solutions Consultant,
Sprinklr

Vaishnav Bansal
Sales VP,
Sprinklr

Smriti Nanda
Senior Product Manager,
Sprinklr

Floyd Colin Sequeira
Senior Manager - Customer & Technology
Alshaya Group

Charles Aunger
Group Chief Information Officer, Information Technology,
American Hospital

Rania Nerhal
Chief Client Experience
& Conduct Officer,
Mashreq Bank

Zakaria Abu Kafyeh
Director - Contact Center,
Malomatia

Mukul Hingne
Head of Contact Center,
Vodafone

Raed Kuhail
Executive Director,
Digital and Technology,
Miral

See you in Dubai!
Taj Exotica Resort & Spa, The Palm, Dubai
East Crescent Road, Palm Jumeirah,
Dubai, United Arab Emirates
Resources
How To Set Up A Social Media
Policy Guide
In this e-book, we'll walk you through all things social media policy
Powering CX Excellence with Scalable GenAI
Discover how GenAI can transform CX, enhance loyalty, and drive business success.
3 Steps to Transform Your Customer Experience with AI-Driven Insights
E-book: A practical guide to transform CX with AI
Have additional questions? We're here to help.
Please reach out to: alaa.abdeljawad@sprinklr.com


