Three days. One collaborative vision. More value from Sprinklr.

The Disney × Sprinklr Innovation Summit is built for Disney leaders and practitioners to get more from Sprinklr today and discover what could make your work more unified, collaborative and efficient tomorrow.  

Explore practical workflows, platform updates and new ideas across AI, automation, social, creative, research, insights, and measurement.

Choose the sessions that matter most to you. Join one, follow a full-day track, or mix and match across all three days.

Day 1 | All teams

Sprinklr foundations, the Disney innovation roadmap, platform personalization, learning resources and workflow automation.

Day 2 | Social Marketing, Paid Media, Creative content and DAM

Creative workflows, community engagement, Link in bio, monetization and paid adverting.

Day 3 | Research, Insights, Innovation and Analytics

LLM visibility, TikTok insights, video intelligence, governed metadata tagging and connected insight-to-action workflows.

Whether you use Sprinklr every day or want to see what’s possible, these sessions will be useful to you.

Built for teams shaping connected Disney experiences

• Social Marketing, Community Management and Audience Engagement teams 
• Paid Media, Monetization and Campaign teams 
• Creative Content, Digital Asset Management and Content Operations teams 
• Research, Insights, Analytics and Voice of the Customer teams 
• Brand, Franchise, Streaming, Studios, Parks, ESPN, ABC, Disney Store, National Geographic and Commerce stakeholders 
• Innovation, Data, IT, Platform Operations and Governance teams 
• Current Sprinklr users at every level of experience 
• Disney team members interested in learning how Sprinklr can support their work

Get more from the tools you use every day

Every session helps Disney teams turn platform capabilities into practical ways to work smarter, faster and more collaboratively.

• Get more from Sprinklr: Discover features, resources and workflows that can make daily work faster and easier. 
• Automate repeatable work: Reduce manual effort with macros, workflows, intelligent routing and rules.  
• Connect creative teams and assets: Make content easier to discover, save, share, reuse and activate across Disney teams. 
• Scale engagement: Prioritize high-value conversations and streamline responses across fan, guest, viewer and creator communities. 
• Turn audience signals into action: Connect listening, research, cultural intelligence and performance data to decisions. 
• Innovate responsibly: Explore new AI and intelligence capabilities within Disney-approved governance and technology standards. 
• Work better together: Share knowledge, workflows and proven practices across teams and business units 

Day 1: Foundations and automation 

Monday, September 21 | Virtual

Day 2: Social marketing, creative content and activation

Tuesday, September 22 | Hybrid — ABC OTV AJK Conference Room and virtual

Day 3: Research, Insights and AI

Wednesday, September 23 | Hybrid —Team Disney Building, Room 125A and virtual

Everything you need to know

Dates: Monday – Wednesday, September 21 – 23, 2026 

Day 1: Virtual | 11:00 a.m. – 11:55 a.m. PT 

Day 2: Hybrid | 10:00 a.m. – 12:55 p.m. PT 

ABC OTV, 500 Circle Seven Drive, Glendale | AJK Conference Room + Virtual 

Day 3: Hybrid | 10:00 a.m. – 12:55 p.m. PT 

2400 W Alameda Ave, Burbank | Team Disney Building, Room 125A + Virtual 

Optional Dinner: Castaway Burbank | 6:00 p.m.

1250 East Harvard Road Burbank, CA 91501

Format: Three days of focused 25-minute sessions, including platform education, applied use cases, partner perspectives, product innovation and cross-team discussion. 

Build your own summit experience

Choose the sessions that fit your role, interests, and schedule. Join one. Spend a midday day with us. Or mix and match across all three days. 

Whether you’re a daily Sprinklr user or simply curious about what’s possible, you’re invited.