
FALL '26
Sprinklr Release Webinars
Your Quarterly Front-Row Seat to the Future of Unified-CXM.
Join us as we uncover the latest advancements in every release showcasing how Sprinklr continues to redefine what’s possible.

FALL '26
Sprinklr Release Webinars
Your Quarterly Front-Row Seat to the Future of Unified-CXM.
Join us as we uncover the latest advancements in every release showcasing how Sprinklr continues to redefine what’s possible.

FALL '26
Sprinklr Release Webinars
Your Quarterly Front-Row Seat to the Future of Unified-CXM.
Join us as we uncover the latest advancements in every release showcasing how Sprinklr continues to redefine what’s possible.

Newest innovations in Customer Experience Management.



LLM INSIGHTS AND ADVERTISING
EMPLOYEE ADVOCACY
WORKFORCE & CAMPAIGN INTELLIGENCE
Improve Brand visibility across LLMs
Strengthen LLM presence with Advocacy
From Workforce Management to Workforce Intelligence
Explore how brands can improve LLM discovery through advertising, regional strategies, and operating models built for AI.
Explore why brands with active employee advocates are better positioned to influence LLM-generated recommendations and answers.
Forward-looking contact centers are moving beyond traditional workforce management and performance reporting toward real-time operational intelligence.
Newest innovations in Customer Experience Management

LLM INSIGHTS AND ADVERTISING
Improve Brand visibility across LLMs
Explore how brands can improve LLM discovery through advertising, regional strategies, and operating models built for AI.

EMPLOYEE ADVOCACY
Strengthen LLM presence with Advocacy
Explore why brands with active employee advocates are better positioned to influence LLM-generated recommendations and answers.

WORKFORCE & CAMPAIGN INTELLIGENCE
From Workforce Management to Workforce Intelligence
Forward-looking contact centers are moving beyond traditional workforce management and performance reporting toward real-time operational intelligence. Explore how AI helps service leaders optimize staffing, improve campaign performance, and make faster operational decisions.
SPEAKERS
Hear from the Sprinklr Experts
SPEAKERS
Hear from the Sprinklr Experts

Ankita Singh
Director, Product Management

Nikhil Agrawal
Director, Product Management

Akshay Yadav
Senior Product Manager

Bryan Lyde
Senior Outbound Product
Marketing Manager

Apoorva A
Sr. Product Marketing Specialist

Hardik Gupta
Product Manager

Ankita Singh
Director, Product Management

Nikhil Agrawal
Director, Product Management

Nikhil Agrawal
Director, Product Management

Hardik Gupta
Product Manager

Bryan Lyde
Senior Outbound Product
Marketing Manager

Akshay Yadav
Senior Product Manager

Apoorva A
Senior Product Marketing Specialist
VOICE OF THE CUSTOMER
What's new in Sprinklr Insights and CFM in the Fall '26 release




VIDEO FEEDBACK
DEEP THINKING MODE: CFM COPILOT
SPRINKLR COPILOT MCP
LLM INSIGHTS
Capture richer customer feedback with video
Uncover deeper insights with CFM Copilot
Bring Sprinklr Insights into your AI assistant
Turn AI visibility insights into action
See how Video Feedback lets customers respond through video and audio, helping teams capture the emotion and context behind every survey response while automatically turning feedback into searchable insights
See how Deep Thinking Mode uncovers patterns, drivers, and segment-level insights automatically, helping teams answer complex feedback questions without relying on analysts or advanced prompting.
See how Sprinklr MCP connects your AI assistant directly to Sprinklr data, enabling conversational access to dashboards, reports, newsletters, and business insights without manual analysis or navigation.
Discover how LLM Insights helps brands benchmark visibility across markets, identify regional opportunities, and act on recommendations with built-in agents designed to improve AI search presence
VOICE OF THE CUSTOMER
What's new in Sprinklr Insights and CFM in the Fall '26 release

VIDEO FEEDBACK
Capture richer customer feedback with video
See how Video Feedback lets customers respond through video and audio, helping teams capture the emotion and context behind every survey response while automatically turning feedback into searchable insights

DEEP THINKING MODE: CFM COPILOT
Uncover deeper insights with CFM Copilot
See how Deep Thinking Mode uncovers patterns, drivers, and segment-level insights automatically, helping teams answer complex feedback questions without relying on analysts or advanced prompting.

SPRINKLR COPILOT MCP
Bring Sprinklr Insights into your AI assistant
See how Sprinklr MCP connects your AI assistant directly to Sprinklr data, enabling conversational access to dashboards, reports, newsletters, and business insights without manual analysis or navigation.

LLM INSIGHTS
Turn AI visibility insights into action
Discover how LLM Insights helps brands benchmark visibility across markets, identify regional opportunities, and act on recommendations with built-in agents designed to improve AI search presence
MARKETING
What's new in Sprinklr Marketing and Social in the Fall '26 release

OPENAI ADS MANAGEMENT
Expand into OpenAI advertising
Learn how to create, manage, and publish OpenAI Ads within Sprinklr to engage consumers on emerging AI-native discovery channels.
INSTAGRAM MUSIC IN REELS AND TIKTOK CONSIDERATION CAMPAIGNS
Elevate social performance across channels
See how to improve Instagram reel engagement with trending audio and influence purchase decisions through TikTok Consideration campaigns


AI POWERED DISCOVERY FEED IN ADVOCACY
Drive greater participation in advocacy programs
Discover how personalized content recommendations reduce decision fatigue and encourage employees to share more frequently
SPRINKLR JOURNEY CONNECTOR FOR SALESFORCE MARKETING CLOUD
Streamline Campaign Activation from SFMC
Discover how to execute omnichannel campaigns directly from SFMC while maintaining governance, visibility, and operational efficiency.


AD CAMPAIGN CREATION FROM REQUEST FORMS
Accelerate Campaign Activation From Approved Requests
Learn how to automatically convert approved campaign requests into paid initiatives, ad sets, and variants for faster execution at scale.
MARKETING
What's new in Sprinklr Marketing and Social in the Fall '26 release

OPENAI ADS MANAGEMENT
Expand into OpenAI advertising
Learn how to create, manage, and publish OpenAI Ads within Sprinklr to engage consumers on emerging AI-native discovery channels.

INSTAGRAM MUSIC IN REELS AND TIKTOK CONSIDERATION CAMPAIGNS
Elevate social performance across channels
See how to improve Instagram reel engagement with trending audio and influence purchase decisions through TikTok Consideration campaigns

AI POWERED DISCOVERY FEED IN ADVOCACY
Drive greater participation in advocacy programs
Discover how personalized content recommendations reduce decision fatigue and encourage employees to share more frequently

SPRINKLR JOURNEY CONNECTOR FOR SALESFORCE MARKETING CLOUD
Streamline Campaign Activation from SFMC
Discover how to execute omnichannel campaigns directly from SFMC while maintaining governance, visibility, and operational efficiency.
CUSTOMER SERVICE
What's new in Sprinklr Service in the Fall '26 release



SPRINKLR DATASTREAM
SKILL MONITORING FOR SUPERVISOR
ADMIN COPILOT FOR IVR
Bring service data into your existing datalake
Monitor Workforce Skills in Real Time
Simplify IVR Management with AI
Access raw Service data in Snowflake or BigQuery with a managed pipeline. Transform it into tables, custom KPIs and views. Combine with other enterprise data for analytics in your BI or AI tools
Track skill demand, capacity, and performance in real time. Spot supply-demand imbalances, identify coverage gaps, and reallocate resources proactively—protecting service levels before they're affected.
Understand, create, and update IVR workflows conversationally. Generate flow summaries, organize nodes visually, review version changes, and edit through chat prompts—reducing maintenance and accelerating troubleshooting.
CUSTOMER SERVICE
What's new in Sprinklr Service in the Fall '26 release

SPRINKLR DATASTREAM
Bring service data into your existing datalake
Access raw Service data in Snowflake or BigQuery with a managed pipeline. Transform it into tables, custom KPIs and views. Combine with other enterprise data for analytics in your BI or AI tools

SKILL MONITORING FOR SUPERVISOR
Monitor Workforce Skills in Real Time
Track skill demand, capacity, and performance in real time. Spot supply-demand imbalances, identify coverage gaps, and reallocate resources proactively—protecting service levels before they're affected.

ADMIN COPILOT FOR IVR
Simplify IVR Management with AI
Understand, create, and update IVR workflows conversationally. Generate flow summaries, organize nodes visually, review version changes, and edit through chat prompts—reducing maintenance and accelerating troubleshooting.
PLATFORM
What's new in Sprinklr Platform in the Fall '26 release
PLATFORM
What's new in Sprinklr Platform in the Fall '26 release



API v3
ROLES AND PERMISSIONS
INTENT MODERATION
Build faster with API v3
Simplify access management at scale
Improve signal quality with Intent Moderation
Learn how API v3 simplifies enterprise integrations with standardized APIs, consistent data models, modern authentication, and improved developer tooling.
See how ready-made role templates and clearer permission controls help administrators configure access faster, strengthen governance, and reduce security risks.
Discover how AI-powered intent detection automatically identifies relevant conversations, reduces manual review, and helps teams route customer messages and insights more accurately.

API v3
Build faster with API v3
Learn how API v3 simplifies enterprise integrations with standardized APIs, consistent data models, modern authentication, and improved developer tooling.

ROLES AND PERMISSIONS
Simplify access management at scale
Combine Adobe and Sprinklr data for unified reporting and cross-channel insights.

INTENT MODERATION
Improve signal quality with Intent Moderation
Discover how AI-powered intent detection automatically identifies relevant conversations, reduces manual review, and helps teams route customer messages and insights more accurately.